why do we exist?
about us
about us
There are easy choices, and then there are 'Right' choices
It is a tough battle when deciding between these two. They don’t get along. They’re like the angel and the devil that sit on your shoulders talking to you. Each one wants you to listen to them.
The right thing may be the toughest and most painful thing to do, but the more reason why we should keep doing it.
our mission
To revive the age old traditions in a contemporary manner, and ensure people take the right choices and not fall for the easy ones.
Don’t fall for the easy one
Make the right choice!
It’s not just about the food you eat; how you cook and consume your food matters!
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Ayurvedic
Traditional metals like Brass, Copper and Kansa are non toxic, boost immunity, aid digestion, slow down ageing and improve your overall health.
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Authentic
All our products are made from 100% pure metal sheets and are ISO 9001:2005 certified
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Sustainable
These utensils last a lifetime, are recyclable and help save gas (good conductors of heat) - making them sustainable and conscious choices.
P-TAL runs on three fundamentals – developing an organised market to promote the craft legacy, creating designs for urban consumers and leveraging contemporary marketing to sell traditional art. We also cater to varied consumer demands and crafts wine glasses, vases and tissue paper boxes from metals and alloys. Besides building a dedicated team passionate about boosting India’s artisan economy, P-TAL educates people about.
In India, eating in brass and copper vessels has been practised for years. Considered beneficial for health, these vessels are expensive and harder to maintain and have lost the favour of the masses in modern times. P-TAL hopes to change that.
Where it all started
The story
P-TAL (Punjab Thathera Art Legacy) is the story of a brand which started as a college project under SRCC, to revive India's only UNESCO listed craftform of Thatheras from Amritsar, Punjab. P-TAL aims to become the No. 1 household brand of everything brass, copper and kansa and we currently deal in kitchenware, cookware and home decor segments.
We rise by lifting others
impact
P-TAL, which started as a college project, now impacts 55 families of artisans, increasing their monthly incomes by over 1200% in the last 3 years. Just like the Thatheras, P-TAL is an epitome of transforming tradition into trend while converting practice into perfection thus moulding the vessels of hope!
Easy choices make you happy in the short term, the right choices keep you happy for life. We at P-TAL want to make it easy for you to always take the right choices!
Meet Our Creators
Faces behind P-TAL
Kirti Goel (COO)
A 28-year-old Graduate in Fashion design from Pearl Academy of Fashion Delhi, is responsible for design developments & front-end operations of the company.
Kirti Goel (COO)
A 28-year-old Graduate in Fashion design from Pearl Academy of Fashion Delhi, is responsible for design developments & front-end operations of the company.
Ms. Kirti Goel, co-founder andhead designer of P-TAL, has a knack for noticing the lesser noticed parts ofthe environment around her which is what makes her design thinking processunique. She has proven experience in conceptualising a young generation artisancommunity centric brand from sourcing, grassroots capacity building, and designdevelopment to improving operational efficiency and enabling marketing acrossmultiple channels.
She is a proud recipient of theWorld Trade Center Award for Innovation and Impact in SanJose, USA. She is engaged in the incubation program of CIIE.Co (IIMA) The Craft catapult. The process gave her experience in brandbuilding and sustainability.
Under her leadership, P-TAL hasbeen a two time recipient of the SKOCH Order of Merit, the highest CivilianHonour conferred by an independent organization.
(Winner of SheThePeople Digital Women Awards in the E-commerce category, powered by Google)
Aditya Agrawal (CEO)
A 24-year-old Graduate in Economic Honors from SRCC, is responsible for marketing & brand building of the organisation.
Aditya Agrawal (CEO)
A 24-year-old Graduate in Economic Honors from SRCC, is responsible for marketing & brand building of the organisation.
Aditya Agrawal, with a head for business and heart for the world, Co-Founder and CEO at P-TAL, spearheads the brand building and growth of the organisation. He completed his undergraduate education in Economics from Shri Ram College of Commerce, New Delhi. He has worked for various social entrepreneurship projects in the water, crafts and agricultural sector leading to a positive impact on more than tens of thousands of underprivileged individuals.
Being the former Project Director at Project Virasat, Enactus SRCC, Aditya led a team of 50 members in the scalability and sustainability of P-TAL. He has represented the projects under Enactus SRCC at various global platforms like World Water Race in Silicon Valley, USA alongwith leading the team to achieve recognition from UNESCO, World Trade Center and Department for Promotion of Industry and Internal Trade.
He has been the national champion and global ambassador to HSBC-HKU Asia Pacific Business Case Competition 2019, world's largest business case competition alongwith being the winner of Indian Case Challenge and accolades in various other business case competitions. Aditya decided to bunk a Pre-Placement offer received through SRCC from a global management consulting firm at the age of 21, to pursue his passion and love for P-TAL even after college. With utmost zeal, unending perseverance and constant continuous growth efforts of the entire team, Aditya hopes to make P-TAL a household name throughout the world.
(National Champion and Global Ambassador to HSBC HKU Asia Pacific Business Case 2019, Top 35 D2C Leaders of India, Winner of Indian Case Challenge, Winner of World Water Race in Silicon Valley, USA)
Gaurav Garg (CPO)
A 29-year-old Graduate in Civil engineering from Punjab University, is responsible for coordination with the artisans for their development and growth, and ensuring smooth functioning of the production supply chain.
Gaurav Garg (CPO)
A 29-year-old Graduate in Civil engineering from Punjab University, is responsible for coordination with the artisans for their development and growth, and ensuring smooth functioning of the production supply chain.
Gaurav Garg, with his passion for social upliftment leads the community engagement efforts at P-TAL to ensure maximisation of impact to artisans all across India. Hailing from Punjab, Gaurav envisions longer and better life expectancy in people all across India and he believes to contribute his part to this through enlightening and equipping everyone with the health benefits of P-TAL products.
A B-Tech graduate with zeal for learning and exploring new things, Gaurav has always excelled at executing the toughest of tasks with ease. He is a firm believer of the fact, "commerce with compassion" and strives constantly to make an impact while elevating the business on scale. One of the pillars P-TAL rests on, Gaurav brings in rich and varied skill sets to ensure the growth of the organisation as well as the growth of the artisans alongwith it.
(Winner of SKOCH Gold Award, highest civilian honour by an independent organisation)
