Ms. Kirti Goel, co-founder andhead designer of P-TAL, has a knack for noticing the lesser noticed parts ofthe environment around her which is what makes her design thinking processunique. She has proven experience in conceptualising a young generation artisancommunity centric brand from sourcing, grassroots capacity building, and designdevelopment to improving operational efficiency and enabling marketing acrossmultiple channels.

She is a proud recipient of theWorld Trade Center Award for Innovation and Impact in SanJose, USA. She is engaged in the incubation program of CIIE.Co (IIMA) The Craft catapult. The process gave her experience in brandbuilding and sustainability.

Under her leadership, P-TAL hasbeen a two time recipient of the SKOCH Order of Merit, the highest CivilianHonour conferred by an independent organization.

Winner of She the people DigitalWomen's Award 2020 in the E-commerce category powered by Google.